Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
Getting Away From Our PPC Campaigns This Summer
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. It’s a pipe dream, I know, because PPC campaigns …
Google Maps Expands European Biking Directions, Adding Hundreds Of Kilometers Worth Of Bike Paths
Originally launched in beta mode for a number of European countries last year, Google Maps has enabled biking directions for Germany, France, Poland, Ireland, Luxembourg and Liechtenstein. By working with partner organizations, as well as adding hundreds of kilometers of bike paths via Google Map Maker, Google Maps offers European cyclist a number of biking …
EU Says More Google “Concessions” Needed Before Antitrust Settlement
The vigorous lobbying efforts of Google critics FairSearch.org and Foundem’s SearchNeutrality.org seem to be paying off. Earlier today EU Competition Commissioner Joaquin Almunia told members of the European Parliament that additional “concessions” would probably be required of Google to settle the antitrust investigation against the company and avoid litigation and potential financial penalties. According to …
Bing Ads Pro Accreditation Exam Now In French, German And Portuguese
Microsoft is expanding the Bing Ads Accredited Professional Program to include three new languages. The “Pro Bingers” certification program is now offered in French, German and Brazilian Portuguese. Three new sites have been set up for each of the new languages. The sites include 29 training modules, an intro video and the exam in each …
Get Your Networking Pass to Attend Sessions Presented by Google, Bing & Others at SMX Advanced
SMX Advanced All Access conference tickets are sold out, but you can still participate in this exclusive industry event. With a Networking Pass, you can attend 7 sessions produced by Google, Bing and a host of other leading internet marketing vendors, make connections at three networking events and visit nearly 40 leading vendors in the …
Removing URLs From The Index In Bulk
Need to remove URLs from the index? For a small number of URLs, this can be a relatively straightforward process — when you are dealing with thousands or tens of thousands, it can be a lot more complex, especially if you feel a great deal of urgency about the matter. This is what I am …
Are You Taking Advantage Of Content Byproducts?
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait article, I’ll write my own POV …
Communicators, Take Note: The Deplorable State Of Social Search Is Changing
The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering. 137 million status updates per day appear on Facebook, 230 million s are shared per day on Twitter and 72 hours of video are uploaded to YouTube every minute — all numbers which increase daily. No …
8 Keys To A Successful Local Business Website
A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its central role, the vast majority of …
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Applications & Portal Features
Business Issues
Local Search & Maps
Link Building
Searching
SEM Industry
SEO & SEM
Penguin 2.0/4 – Were You Jarred and/or Jolted?, SEOmoz
2 Ways to Implement UX Methodology Into Your SEO Tactics, Search Engine Watch
2,000 Words of Insight from Only 2 PPC Competitive Metrics, Search Engine Guide
AdWords API v201209 will sunset on July 22nd, 2013, Google Ads Developer Blog
Giving New SEO Value To Old Pages, northcuttSEO
Google AdWords Tests Off Pink Background Color, Search Engine Roundtable
How To Analyze & Optimize Your Mobile Bid Modifiers In Enhanced Campaigns, PPC Hero
Local No SEO, blog.serps.com
Local SEO – “Citations & Linking”, Search Engine Guide
Make your SEO content shine in search with Schema, seocopywriting.com
Mining Your PPC Search Query Report (SQR), Clix Marketing PPC Blog
Recovering from an Algorithmic Penalty Using 301 Redirects: A Personal Experience, Search Engine Journal
Schema.org & Genesis 2.0, yoast.com
Why SEOs Should Get Sites Banned, squawk.im